Crea. Una guía poco ortodoxa para hacer cosas que marquen la diferencia / Build: An Unorthodox Guide to Making Things Worth Making (Spanish Edition)
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- Type：Epub+TxT+PDF+Mobi
- Create Date：2023-01-01 08:16:35
- Update Date：2025-09-24
- Status：finish
- Author：Tony Fadell
- ISBN：8417992316
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Tony Fadell led the teams that created the iPod， iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership， design， startups， Apple， Google， decision-making， mentorship， devastating failure and unbelievable success to fill an encyclopedia。
So that's what this book is。 An advice encyclopedia。 A mentor in a box。
Written for anyone who wants to grow at work - from young grads navigating their first jobs to CEOs deciding whether to sell their companies - Build is full of personal stories， practical advice and fascinating insights into some of the most impactful products and people of the 20th century。
Each quick 5-20 page entry builds on the previous one， charting Tony's personal journey from a product designer to a leader， from a startup founder to an executive to a mentor。 Tony uses examples that are instantly captivating， like the process of building the very first iPod and iPhone。 Every chapter is designed to help readers with a problem they're facing right now - how to get funding for their startup， whether to quit their job or not， or just how to deal with the jerk in the next cubicle。
Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell， icons of Silicon Valley who succeeded time and time again。 But Tony doesn't follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great。 His advice is unorthodox because it's old school。 Because Tony's learned that human nature doesn't change。
You don't have to reinvent how you lead and manage - just what you make。 And Tony's ready to help everyone make things worth making。
So that's what this book is。 An advice encyclopedia。 A mentor in a box。
Written for anyone who wants to grow at work - from young grads navigating their first jobs to CEOs deciding whether to sell their companies - Build is full of personal stories， practical advice and fascinating insights into some of the most impactful products and people of the 20th century。
Each quick 5-20 page entry builds on the previous one， charting Tony's personal journey from a product designer to a leader， from a startup founder to an executive to a mentor。 Tony uses examples that are instantly captivating， like the process of building the very first iPod and iPhone。 Every chapter is designed to help readers with a problem they're facing right now - how to get funding for their startup， whether to quit their job or not， or just how to deal with the jerk in the next cubicle。
Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell， icons of Silicon Valley who succeeded time and time again。 But Tony doesn't follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great。 His advice is unorthodox because it's old school。 Because Tony's learned that human nature doesn't change。
You don't have to reinvent how you lead and manage - just what you make。 And Tony's ready to help everyone make things worth making。
Reviews
Gedi௨
，
COOKBOOK OF THE YEAR'22 FOR ANY BUILDER ASPIRING TO PLAY AT WORK As Tony puts it humble "the advice in this book is by no means complete， but it's a start。"。 On start"Sometimes the first step is just figuring out what you want to do。 Getting a job you're excited about。 Building the person you want to become or building a team that you can build anything with。"On hustling-experience"No matter how much you learn in school， you still need to get the equivalent of a PhD in navigating the rest of the COOKBOOK OF THE YEAR'22 FOR ANY BUILDER ASPIRING TO PLAY AT WORK As Tony puts it humble "the advice in this book is by no means complete， but it's a start。"。 On start"Sometimes the first step is just figuring out what you want to do。 Getting a job you're excited about。 Building the person you want to become or building a team that you can build anything with。"On hustling-experience"No matter how much you learn in school， you still need to get the equivalent of a PhD in navigating the rest of the world and building something meaningful。 You have to try and fail and learn by doing。"On mantra for life"Adulthood is your opportunity to screw up continually until you learn how to screw up a little bit less。"On mantra for the next generation"The only failure in your twenties is inaction。 The rest is trial and error" 。。。more
Abhishek Malik
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“The things you make-the ideas you chase and the ideas that chase you-will ultimately define your career。 And the people you chase them with may define your life。”Great book for builders。 Candid insights and experiences shared made this a great read。 Highly recommend！
Brian Kramp
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This book is 2 books in one。 It is an inspirational history of products Tony Fadell worked on at Apple and Nest。 These parts are 5 stars。 The other parts of the book （more than 50%） are Tony inferring management principles based on these past experiences。 These sections are filled with filler， cliches， and assumptions that are generally not worth reading。 So if you skim over those sections you'll have a 5 star book。The last chapter was pretty amazing about how Nest was acquired by Google and the This book is 2 books in one。 It is an inspirational history of products Tony Fadell worked on at Apple and Nest。 These parts are 5 stars。 The other parts of the book （more than 50%） are Tony inferring management principles based on these past experiences。 These sections are filled with filler， cliches， and assumptions that are generally not worth reading。 So if you skim over those sections you'll have a 5 star book。The last chapter was pretty amazing about how Nest was acquired by Google and then Google split up into Alphabet and then that meant their costs went up because Google's salary and benefits and buildings were actually much higher cost。 Then after the restructure， Google wanted to show that these other parts of Alphabet were profitable so they wanted him to reduce his head count by 50% to make them look profitable。 He made it really sound like Larry had no plan for the Alphabet thing， but it all came together very quickly， and was only for accounting and finance that brought no benefits but seemingly big downsides for Nest。（Had the entire book been like that chapter it would be on my favorites list）Good ideas:* When you grow， communication gets harder。 When there's a lack of data at the bottom it gets filled with distrust。* There were good stories about Nest packaging， how no one knew where to sell them， and the importance of design。* There were stories about the iPod prototyping and selling and prioritization。Examples of generic nonsense writing:* If you're selling lubricants you need to explain to your customers why they should have this lubricant over that one。 （genius advice）* When he phrases advice， he often that spells out exactly how things will happen。 "A good idea will chase you。" As if it's the same to everyone。 I would have preferred if he phrased it more like: "I found it when I had a good idea it would chase me and I couldn’t get away from it。 When I talked with other entrepreneurs， they felt the same way。" Instead his language seems to be implying a cause-and-effect and that that is just the way things work， and he knows how it works because of all the things he's done it。 Well he certainly knows about these topics more than me， but it’s an unapproachable style。* Filler sentences such as this one: "Throwing darts at a wall is not how you come up with a great idea。" 。。。more
Daniel
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You heard this before: "we are the average of the people we spend the most time with"That's why I made it a habit for myself to spend time with people whom I admire， and can learn from。 I make them hang out with me every time I pick one of their books。 Or the books that are written about them and their work。I get to hear their stories with details， their findings， their learnings， and their hard-earned wisdom。Among many， I admire those who invent and build great products that make our life bette You heard this before: "we are the average of the people we spend the most time with"That's why I made it a habit for myself to spend time with people whom I admire， and can learn from。 I make them hang out with me every time I pick one of their books。 Or the books that are written about them and their work。I get to hear their stories with details， their findings， their learnings， and their hard-earned wisdom。Among many， I admire those who invent and build great products that make our life better in some ways。 Those who expand and deepen our understanding of humans and the world we live in。 And those who have been on some special journey; done some unique work and then tried to share their knowledge and learnings with others。Tony Fadell is one of those people。 An outstanding builder， and as this book reveals， a great mentor。You'll read his stories about making iPod， iPhone， Nest。 You learn the struggles， failures， and lessons learned on:Building YourselfBuilding Your CareerBuilding Your ProductBuilding Your BusinessBuilding Your TeamBecoming & Unbecoming CEOEvery page was filled with wisdom， insight， and actionable advice。Never read anything like this before。It took me around 26 hours to read with lots of notes。Tony Fadell Thank you for your incredible mentorship through this book。Happy reading！ 📙 。。。more
Devanshi Mittal
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Going to keep this book as a guide for the future。The book is Tony’s own experience building Nest and working at General Magic and Apple。 His experience in product development and organisational functioning is so in depth that this book becomes a must read for any aspirational entrepreneur。 In my current org， we practice a lot of the things Tony talks about and that’s why I enjoyed and could relate to the book more。 I would definitely recommend this book。
Aryaman Khandelwal
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Build is a must-read encyclopedia for any aspiring startup founder。 Fadell masterfully covers all aspects of the startup journey， from evaluating startup ideas to hiring lawyers。 Inspired by his work on the iPod and on Nest， Fadell’s insights go past the usual startup cliches to provide real， actionable advice
Rohit
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Reading this book felt like experiencing every stage of life The author had experienced。 It's just amazing。 Reading this book felt like experiencing every stage of life The author had experienced。 It's just amazing。 。。。more
ferhat
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Wow。 It will literally change your life。
Vartika
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Not really unorthodox :（Had some good stories from early ipod/ iphone days that I hadn't heard before。。 aside from that， it is just a VERY prescriptive guide of all the usual stuff。 Not really unorthodox :（Had some good stories from early ipod/ iphone days that I hadn't heard before。。 aside from that， it is just a VERY prescriptive guide of all the usual stuff。 。。。more
Andy Ellis
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iPod。 iPhone。 Nest。--The guy has an obvious track record of success and credibility。 He worked in several major corporations and startups。 He didn't focus on the technical details of his successes which was good。 However， he was vague about failure and rarely focused the lens on himself and did not articulate mistakes he made nor address ways he could have seen them coming and possibly avoided them。It's certainly not Gospel， but I did find the context interesting when considering the the necessi iPod。 iPhone。 Nest。--The guy has an obvious track record of success and credibility。 He worked in several major corporations and startups。 He didn't focus on the technical details of his successes which was good。 However， he was vague about failure and rarely focused the lens on himself and did not articulate mistakes he made nor address ways he could have seen them coming and possibly avoided them。It's certainly not Gospel， but I did find the context interesting when considering the the necessity and pain of transitioning from a technical expert to a manager， i。e。 the shift from tactical to strategic thinking and responsibilities。 。。。more
Ladislav Vlček
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Audible audio book。Great listen。 The ways of prioritization and product management lessons unmatched。Great life story， ending with Nest being Googlized。
Judith Genis
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An easy read for someone NOT in this growing and quickly evolving world of tech。 I now understand my son's position as Product Manager better。 Helpful， direct advice and descriptions。 An easy read for someone NOT in this growing and quickly evolving world of tech。 I now understand my son's position as Product Manager better。 Helpful， direct advice and descriptions。 。。。more
Cameron Norman
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Start ups onlyI thought this was going to be a book on design and it was…just one area。 It is a great book for those in a start-up mode who want to learn about the journey of making a tech-based product and putting it into the market。 If you’re interested in a broader perspective on design， this isn’t what you’re looking for。 For troubleshooting， board management， and A/B testing this will provide a great memoir and look into the nuts and bolts of design work。 For all other things， this will dis Start ups onlyI thought this was going to be a book on design and it was…just one area。 It is a great book for those in a start-up mode who want to learn about the journey of making a tech-based product and putting it into the market。 If you’re interested in a broader perspective on design， this isn’t what you’re looking for。 For troubleshooting， board management， and A/B testing this will provide a great memoir and look into the nuts and bolts of design work。 For all other things， this will disappoint。 At least， it did for me。 。。。more
I am not Jennifer
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提了点apple跟google公司的事。
Samir Nangia
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Most of the advice is applicable to startups， where you can start from scratch and dont have to worry about entrenched procedures and politics。 With that said， I appreciated the advice in the first half of the book: how to build a product， build a business， build your team and when to quit！ There is a mix of practical advice and philosophy and some anecdotes about corporate culture at Apple， Google etc--its amazing these tech giants carry so many lifers， and on a related note， maybe Elon Musk is Most of the advice is applicable to startups， where you can start from scratch and dont have to worry about entrenched procedures and politics。 With that said， I appreciated the advice in the first half of the book: how to build a product， build a business， build your team and when to quit！ There is a mix of practical advice and philosophy and some anecdotes about corporate culture at Apple， Google etc--its amazing these tech giants carry so many lifers， and on a related note， maybe Elon Musk is on to something in terms of cutting the workforce at these tech companies ;-）Tony Fadell lead the teams that created the Ipod， Iphone and Nest thermostats 。。。more
Andreas Weinberger
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Great insights into recent IT history combined with useful advice for management roles。
Matt Stratford
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A pretty fascinating memoir and although there's not much new to see in terms of how to get results， it is inspiring to see the care put into the product to create loveable results。 Yes， it's very Silicon Valley but as with all business books you can take what you can use and leave the rest。 I found it a breath of fresh air relative to the seemingly endless sprawl of “methodology” product books that seem to be all over the market at the moment。 A pretty fascinating memoir and although there's not much new to see in terms of how to get results， it is inspiring to see the care put into the product to create loveable results。 Yes， it's very Silicon Valley but as with all business books you can take what you can use and leave the rest。 I found it a breath of fresh air relative to the seemingly endless sprawl of “methodology” product books that seem to be all over the market at the moment。 。。。more
Harrison Dempsey
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Really enjoyed this！ Lots of great advice distilled and delivered well。 So many of these books are a blog post stretched into 300 pages for a publisher， but I didn't get that feeling at all with Build。 I'm putting it down feeling inspired， and it delivers on the promise of its subtitle: "An Unorthodox Guide to Making Things Worth Making"。 Really enjoyed this！ Lots of great advice distilled and delivered well。 So many of these books are a blog post stretched into 300 pages for a publisher， but I didn't get that feeling at all with Build。 I'm putting it down feeling inspired， and it delivers on the promise of its subtitle: "An Unorthodox Guide to Making Things Worth Making"。 。。。more
Komeil
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This book will not give you any fish; This book will teach you how to be a good fisherman。 Something that maybe we all need right now。 “I can’t make you the smartest or the brightest， but it’s doable to be the most knowledgeable。 It’s possible to gather more information than somebody else。”
Armando Ferreira
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Definitely unorthodox I loved this book as， from my own perspective and experience， as it addresses many pain point in our professional journey， in particular within the corporate world。The road to success is paved with perseverance and hard work。 There might be other factors but it is unlikely that you’ll reach your potential by simple luck。I recommend this book as it provides good examples of what may take to achieve your goals。
Ellen
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Generally good。 If you know what he’s talking about you can skip the chapter — organized roughly as a career / expertise journey。
Luke
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Really appreciate the valuable insight into the different aspects of how a company runs！ Definitely a useful reference and lessons learnt for any organisation。
Ansis
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If I had to describe this book in one word it would be "tired"。 Here comes another exec who's now got some time on their hands and decides to write a book about their career and try to translate the very specific things they did into universal learnings post-hoc。Unlike some other negative reviews on here， I'm not bothered that he doesn't acknowledge how luck or privilege has played a part in his career， that's not what the book is about。I also don't have any problem with the message of hard work If I had to describe this book in one word it would be "tired"。 Here comes another exec who's now got some time on their hands and decides to write a book about their career and try to translate the very specific things they did into universal learnings post-hoc。Unlike some other negative reviews on here， I'm not bothered that he doesn't acknowledge how luck or privilege has played a part in his career， that's not what the book is about。I also don't have any problem with the message of hard work， and have no doubt that Fadell busted his ass day in day out。I don't even care too much about how his real life management approach （which may or may not involve bullying） compares to the teachings in the book: the best teachers are rarely the best practitioners。The problem that I do have with this book is that it smells of bullshit the moment you start reading it。The chapters are just romanticised retellings of various events in Fadell's career， followed by learnings that we are supposed to take away from them。 However， these "learnings" seem， at least to me， painfully obviously contrived after writing the rest of the chapter with the hope of giving the whole story an air of wisdom and serendipity that it fundamentally lacks。Two thoughts kept coming up in my mind throughout this book:1。 Just because you're successful by some metric doesn't mean you have anything new to say about success2。 If you want to write an autobiography， don't dress it up as a business book。 。。。more
emily gordon
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wow， what an amazing journey; well told！ If you are a CEO or thinking of building a company: Read this！ Well worth the read and filled with wonderful and original perspective。
Aryan
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Nothing revolutionary。 Often boring。
Abhijeet Kumar
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Build has been a wonderful read throughout。 Tony has put together his experiences from Apple， Google， Nest and other companies to create a guide for CEOs。But the book could have been shorter。 Instead of 400 pages， 250-280 pages might've been more engaging。 :）It has become a mix of his autobiography and a startup building guide。 Build has been a wonderful read throughout。 Tony has put together his experiences from Apple， Google， Nest and other companies to create a guide for CEOs。But the book could have been shorter。 Instead of 400 pages， 250-280 pages might've been more engaging。 :）It has become a mix of his autobiography and a startup building guide。 。。。more
Sami
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It was an interesting read， but not sure if one can take away much from this。 A bit too general and vague I felt。 Still not bad for understanding Silicon Valley。 I personally don't think this is all generalisable。 Different countries and different markets have other challenges。 Also I'd say the tech industry is different than let's say the medical field。 It was an interesting read， but not sure if one can take away much from this。 A bit too general and vague I felt。 Still not bad for understanding Silicon Valley。 I personally don't think this is all generalisable。 Different countries and different markets have other challenges。 Also I'd say the tech industry is different than let's say the medical field。 。。。more
Richard Edwards
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An excellent book for people trying to build things， and teams of people。 It can be a bit blunt at times， but that is a good thing。
Mohamed Al-Ali
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Outstanding。 Neverending， but outstanding！
Jose Antonio Alguacil
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